Tuesday, November 3, 2009

Just Say "No" to Squeeze Mayonnaise

I, like most Americans, cheered the technological breakthrough that brought us squeeze mayonnaise. Thanks to the squeeze bottle, I would never again face the horror of sticking a knife into a jar of mayo, only to discover a six-week-old fragment of chunk light tuna that used to be swimming in natural spring water.

But here's the problem: Squeeze mayonnaise is a diabolical plot, masterminded by Hellmann's (and probably Halliburton) to increase mayonnaise sales.

They make it look legitimate with words like "E-Z Squeeze" and a label that's applied so as to be upright when the bottle rests on its cap. And at first, one little squeeze delivers a perfect portion of mayo. Don't be fooled! This condimentary utopia is a swiftly fading mirage.

Even though it may be resting on its lid in the fridge for a month, the mayo inside refuses to yield to gravity after less than half the bottle has been emptied. First, you try to shake it. But that mayo has stronger adhesive properties than colon polyps. Sometimes a stray dollop shakes loose, only to be ejected from the bottle by your violent shaking. This projectile mayonnaise (or "projectaise") is inexplicably drawn to trousers and/or mail. At this point, you think there's enough near the bottle exit to squeeze on your burger. But after only a fraction of an ounce crawls out, an air bubble is released with the escape velocity of a Saturn V rocket, spraying a fine mist of mayonnaise (or "mistaise") over a six square foot area.

Angry and in need of new pants, you figure you'll just take the lid off and use a knife. HA! That lid is harder to remove than a truck bumper. It's designed with a locking latch and secured with Krazy Glue, solder and carpet tacks. It's the exact same lid mechanism they use for spent uranium rods. You're not getting inside that bottle without the jaws of life.

Eventually, you give up and throw out 40% to 60% of the mayonnaise you bought, then run out and buy more. Meanwhile, the fiends at Hellmann's (and probably Goldman Sachs) laugh all the way to the bank.

But I'm on to your sinister game, Mr. Hellmann (and probably Mr. Bin Laden). I'm going back to the jar, tuna be damned.

No comments:

Post a Comment